The art of selling

Video and intervention.

Video, 6 min.


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Is an artistic experiment that took place during the Festival of Contemporary Culture of Empordà Ingràvid 2012. It consisted of inserting my artistic work in the commercial circuit, using its language and its channels. The aim of the experiment is to find out the similitudes and differences between art pieces and any other merchandise.

Firstly, I did a stage (short stay for learning) in six shops in order to learn “the art of selling” and later on put it into practice in my artistic work.

The result is a promotional video where I present my works, that where on sale in the shop windows of the stated shops from November 17th to 24th 2012.

Promotional video of my work.

Documentation of the intervention that took place in the shops windows.


The art of selling has been on display at the following locations: “L’art de vendre” a Ingràvid Showcase Festival de Cultura Contemporànea de l’Empordà, Figueres (2012). “Breathing time”, Centre de la Imatge Mas Iglesias de Reus (2013). “El passat és un pròleg” Cicle de vídeo a cura de David Santaeulària, Ca l’Arenas, Mataró (2016). “On conference”, Galería Rosa Santos, Valencia. Comisariado de Álvaro de los Ángeles (2019).
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